Twitter. A feature test with businesses

Twitter is beta testing a new feature called 'Contributors'.

It enables users to engage in more authentic conversations with businesses by allowing those organizations to manage multiple contributors to their account.

The feature appends the contributor's username to the tweet byline, making the business to consumer communication more personal; e.g. if @Twitter invites @Biz to tweet on its behalf, then a tweet from @Twitter would include @Biz in the byline so that users know more about the real people behind organizations.

[via Twitter Blog]

emily | 8:47 AM | Twitter |
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