Mobile Ads: Wait Until Next Year

Adweek on why mobile advertising still has some way to go.

The year of mobile has been predicted virtually annually for the past decade. There is compelling evidence that this time it's different. Overall, there are now more mobile phones in the world than personal computers. There are over 4.6 billion mobile subscribers worldwide, according to eMarketer. Yet mobile advertising remains a tiny market. eMarketer expects it to generate $416 million in U.S. ad spending this year, about the same amount spent on search marketing in two weeks.

This will undoubtedly change, although perhaps not as quickly as mobile's biggest boosters hope, according to agency executives, analysts and mobile veterans. Here are the key reasons why.

emily | 9:54 PM | |
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