A Jewish Mother in Your Cell Phone

A wonderfully written article in Newsweek on how nagging text messages can make you healthier and richer.

... One kind of electronic mass marketing is proving to be surprisingly effective in influencing consumer behavior. It's not the aggressive pitches to persuade people to buy something they didn't know they wanted (Fly to Buffalo in January for $39 round-trip!). Rather, it's affectionate nags and nudges that encourage people to do more of the things they're interested in doing and know they should be doing. Think of it as your Jewish mother, on your mobile.

-- A study by four Ivy League economists has shown that gentle text-based nagging can induce people to save more.

-- Text Messages make a difference to those who have chronic conditions - reminding them to take their medecine.

Related: Just a few of the hundreds of SMS health reminders

-- Text Message Reminders help Teen Transplant Patients

-- Texts tackle HIV in South Africa

-- FrontLineSMS Medic: Text Messages Save Lives

-- Study Suggests Text Messages Can Increase Savings

-- Text messages may help smokers quit

emily | 6:01 PM | |
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