Vodafone Australia fined for Coke SMS campaign

According to the Brisbane Times, Vodafone Hutchison Australia has been slapped with a $110000 fine after it sent out 100000 text messages as part of a marketing campaign for Coca-Cola that might have breached anti-spam laws.

The Australian Communications and Media Authority (ACMA) launched an investigation into whether the messages breached the 2003 Anti-Spam Act because they did not give recipients information on how to unsubscribe or contact the sender.

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emily | 12:52 PM | SMS Marketing & Advertising |
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