Google buys Mobile Advertiser AdMob for $ 750m

Google Inc. is paying over $750 million for mobile advertising firm AdMob, one of the Web giant's largest acquisitions to date, reports The Los Angeles Times.

As AdMob itself has described, the volume and effectiveness of mobile advertising has been skyrocketing over the last several years as more advanced smartphones have caught on, making it easier to deliver more kinds of graphical and text-based advertising to phone-toting consumers.

In a recent report, Admob said that the number of mobile ads it served had increased nearly 540% from September 2007, to 10.2 billion per month from 1.6 billion.

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emily | 9:28 PM | News, Buzz, SMS Marketing & Advertising |
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