How Men vs Women approach technology problems

Men and women have different approaches to dealing with technology problems, according to a gadget helpline. [via the BBC]

Among other findings, the service found that:

-- 64% of its male callers had not read the instruction manual before ringing up vs 24% of its female callers.

-- 12% of male and 7% of female customers simply needed to plug in or turn on their appliance.

In general terms men treat technology as something to be understood and conquered while women are more motivated by appliances that benefit them, said Joanna Bawa, chartered psychologist and editor Usability News .

emily | 8:41 AM | News, Buzz |
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