December GQ “Man of The Year” issue as iPhone app

In conjunction with the December GQ “Man of The Year” cover, the publisher will sell app version of the entire issue, including the same ads and articles, in the iPhone App Store, the company told paidContent.

Clearly, Condé Nast hopes that more than reproducing its magazine in digital form, it can reproduce the kinds of circulation and ad dollars that print has commanded for so long.

Assuming its approved by Apple in time, the GQ app will pop up in the App Store on Nov. 18, the same day the issue hits newsstands. The GQ app will include audio and video and an e-commerce function. Condé Nast is proceeding cautiously with the e-reader app; Sarah Chubb, Condé Nast Digital’s president, told paidContent that the publisher will wait to see how users and advertisers respond before announcing a similar rollout for its other mags.

Read full article in paidContent.

emily | 8:08 AM | Cell Phone Apps Related Articles |
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