Pepsi apologises for 'sexist' iPhone app

The Guardian reports that Pepsi has apologised for releasing an iPhone app that encouraged men to brag about their sexual conquests.

The AMP UP Before You Score app also provided phone users with chat-up lines for "getting lucky" with 24 different types of women – including foreign exchange students and college girls.

The software provoked criticism and derision when news of its release broke yesterday, with many people complaining that it was sexist and denigrated the status of women.

Thousands of protests were marshalled on Twitter under the hashtag #pepsifail, prompting the soft drinks giant to issue an apology over the official Twitter feed of AMP Energy, the new drink that the app was released to promote.

emily | 2:33 PM | Cell Phone Apps Related Articles, Cell Phone Apps Reviews |
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