October 12, 2009

M-Commerce's Big Moment

Business Week has a lengthy report on mobile commerce and how it's gaining momentum, as consumers get comfortable with ordering all sorts of products by cell phone and companies such as Papa John's watch sales climb.

quotemarksright.jpg... In mid-2008, Papa John's International pizza chain began letting customers order food and drinks on a Web site tailored to a cell phone's small screen. By December, customers had used their cell phones to order $1 million in Papa John's products. Papa John's says mobile sales now are rising at an annual tenfold pace.quotesmarksleft.jpg

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