Cell-phone Simulator Helps Coordinate an Outfit

Choosing and buying clothes via a cell phone is getting easier in Japan with the launch of a new service called EZ MyStyling launched by Mobile carrier KDDI that allows shoppers to simulate an outfit before they buy. PC World reports.

The service is aimed at women and runs as a Flash application in the phone handset. Shoppers are presented with a digital model to which clothes can be added and removed to coordinate a complete look.

In a video demonstration, the customer can choose between different tops, outer wear, bottoms and shoes. The hair style can be short, long or a bob, and in some simulations the model's appearance can be changed, to make them taller or heavier, for example.

More details on each of the items, such as colors, sizes and prices, appear on a second screen. Once the desired items are found it is easy to order the entire ensemble with a few button clicks on the cell phone.

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emily | 8:23 AM | Technology |
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