O2 launches �people powered� network

O2 is launching a new mobile phone network which it has dubbed as the first �people powered� service in the sector. Mad.co.uk reports.

The online SIM-only offer called giffgaff will aim to capitalise on the trend towards online content creation. The company says the more a customer gets involved, the more they will be rewarded with cheaper calls and texts.

For instance, members will be rewarded for referring the service to a friend or relative, creating user-generated marketing, or voting on business decisions.

By doing this members will be able to get up to 100% of top-ups back. They will have a choice of what to do with their rebate, using it for mobile calls.

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emily | 10:16 AM | News, Buzz |
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