September 24, 2009
O2 launches “people powered” network
The online SIM-only offer called giffgaff will aim to capitalise on the trend towards online content creation. The company says the more a customer gets involved, the more they will be rewarded with cheaper calls and texts.
For instance, members will be rewarded for referring the service to a friend or relative, creating user-generated marketing, or voting on business decisions.
By doing this members will be able to get up to 100% of top-ups back. They will have a choice of what to do with their rebate, using it for mobile calls.
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