September 24, 2009
Dot Go could be 'the Internet for text messaging'
For better or worse, text messaging has become, according to a company called Scientific Media, the most popular mobile application on Earth. And while many companies are trying to build marketing efforts around people's use of texting, it's clear there is a long way to go before those efforts are coherent. By Daniel Terdiman for CNet.
At the DemoFall 09 conference here Wednesday, Scientific Media unveiled its Dot Go service, a tool it hopes large numbers of companies will employ to try to boost their text messaging-based marketing.
The idea? Blow apart the current texting/marketing dynamic, in which companies try to get users to text questions to them, but in which there's no easy way for people to remember the so-called short codes (the five- or six-number codes people text their questions to) used by most companies.
Scientific Media's solution to this problem is to do away with each company having its own hard to remember code, and instead have all text messages to companies go through its service, which is reachable by a single short code, "Dotcom."
Dot Go imposes a single rule, Scientific Media said: The first word of any text message sent to Dotcom (368266) specifies the Internet domain a user is looking for.
One major value proposition of this, the company argued, is that text messaging works on every mobile phone, meaning that anyone with such a device can use the service.
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