September 23, 2009
Canadian Wireless Carriers Enable Charitable Donations via SMS
Canadians have a new way to support charities via their mobile phones, thanks to a partnership between the Canadian Wireless Telecommunications Association (CWTA) and the recently-established Mobile Giving Foundation. Telecommunications Industry News reports.
Users will initially be able to support Plan Canada, the Children’s Wish Foundation, Best Buddies, and Jays Care Foundation.
“We thought this was a way to help new donors be charitable. In some cases people, can only give small gifts,” explained Bernard Lord, head of the CWTA. “They don’t know how to do it and they don’t want to write a cheque for $5 or $10, but they can give $5 or $10 through their cellphone. We think it will reach mostly a younger generation, the new generation coming up, the 20s or 30s, but it could be anybody.”
The CWTA assures users than 100% of the money donated will go to the respective charity. Donations will show up on a customer’s wireless bill and tax receipts will be made available.
Related: - UK text donations will be VAT free
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