September 21, 2009

SK Telecom App Store Looks Disappointing

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Following months of massive anticipation, SK Telecom unveiled its "T-Store'' online store last week. Unfortunately, according to The Korea Times, the initial response from mobile users and bloggers was downright harsh, with the potential buzz project turning into a public relations disaster.

quotemarksright.jpgThe biggest complaint is that the applications listed on T-Store could not be downloaded through computers or Wi-Fi connections, but only through SK Telecom's third-generation (3G) mobile data network, which has been ignored by a larger part of users because of expensive rates.quotesmarksleft.jpg