September 21, 2009
iPhone Apps for Designer Collections
The Internet and advances in technology are transforming fashion, making it easier for designers to create collections and less expensive for them to show and sell their work, experts say. The Sydney Morning Herald reports.
Instead of spending tens of thousands of dollars on a runway show at New York Fashion Week, some designers presented collections for spring and summer 2010 online, while others are expanding the reach of their brand by making it easier for shoppers to buy their clothes online.
Designer Norma Kamali and Polo Ralph Lauren's Rugby brand both have applications for Apple's iPhone that allows shoppers to buy clothes from their phone.
"This is the technology that's changing our lives," said Kamali, who displayed her spring and summer 2010 collection as well as exclusive lines for eBay and Walmart.com at the Apple store in Manhattan's Soho neighborhood.
Kamali's iPhone application has a "Try Before You Buy" option, which allows clothes to be sent overnight to a customer, who provides her credit card information, so she can try them on at home before committing to buy.
Read full article.
Related:
-- Shopping for $1,000 Shoes? There’s an App for That
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