iPhone Owners Hate Ads, Study Says

According to The New York Times, a study conducted by Chitika based on 92 million impressions, reveals that mobile users are only about half as likely to click on an advertisement vs. non-mobile web users. The mobile click-through rate was 0.48 percent vs. 0.83 percent on non-mobile advertising. And iPhone users were found to be the least likely to click on mobile ads.

In their own words: While the recent growth in ’smartphones’ has sparked a renewed interest in mobile advertising, it appears given the numbers that mobile users are not receptive to advertising – a phenomenon that is not surprising, given the mobile users’ propensity to be searching for quick answers or directions.

Related articles on advertising on the iPhone.

emily | 8:22 AM | Cell Phone Apps and Advertising |
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