September 11, 2009
Clickatell NHS Healthcare Case Study
Clickatell's text messaging service is used by more than 8,000 business customers across the globe. Below is one example of how Clickatell has been used successfully for UK's National Health Service (NHS), allowing people needing healthcare information to access it via SMS.
The SMS-based service allows subscribers to access a wealth of health information via text message. Users can create their own profile by filling out an online questionnaire focused on common health issues. Subscribers will then receive information and advice via SMS on health issues pertinent to their profile, such as information on drinking, smoking and much more. Alternatively, users can send the system any particular health related text or phrase to receive facts on a range of topics such as obesity, safe sex or useful information such as the contact details for a 24-hour pharmacy.
The Results
The costs involved in printing and distributing information in traditional printed form can vary and actual penetration into the target audience is often less than 1%. By comparison SMS messages cost mere pennies and are targeted directly to the mobile phone of the user and so have a penetration into the target audience of +90%. This simple example shows a saving of between 50-60% in production and distribution of key messages using SMS as a delivery system.
SMS has allowed healthcare organizations to deliver health information on demand 24 hours a day directly to the mobile phone of the person who needs the information - This is powerful and often life changing.
Throughout September, Textually will be promoting Clickatell through a series of editorial ads that will highlight some of their specific services tailored to governments, industry, retailers, social networks and individuals, helping them do business smarter and faster - not only controlling costs but driving more revenue too.
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