Clickatell recepient of MOBI award

Last week, MOBI announced its top picks for its prestigious awards to honor those companies making history advancing mobile, marketing and advertising with innovative campaigns. Clickatell was nominated in the "Best Mobile Direct Response" category for its industry-first SMS campaign working with the US State Department, which sent 'live' text messages to global citizens during President Obama's Cairo and Ghana speeches this past summer.

Creating a "Mobile Town Hall Without Borders," this mobile text campaign reached the masses of people who might not traditionally have a 'voice' during these events. View a video of the white house administration talking about the success of the Ghana event,. Actual SMS responses from the speeches can still be viewed on America.gov.

[via Internet ITBusiness]

Previously:

-- More than 5000 Africans text message Obama

-- Obama’s speech from Cairo by SMS - how it happened

emily | 9:11 AM | SMS and Politics |
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