September 8, 2009
Tata Docomo launches pay-per-character Diet-SMS
This is a novel concept, instead of billing for a text message of 160 characters like most mobile operators, Indian Tata Docomo has just launched a short messaging service, called Diet-SMS, which enables customers to pay on a per-character basis.
�The cost of any Diet-SMS will be only one paise per character used (100 paise= 1 rupee), thereby providing complete value to customers,� Tata Docomo said in a statement, reports Sindh Today.
The company, frontrunner in the pay-per-use business model in the mobile telephony segment, will not charge for space between words.
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