September 8, 2009

Tata Docomo launches pay-per-character Diet-SMS

This is a novel concept, instead of billing for a text message of 160 characters like most mobile operators, Indian Tata Docomo has just launched a short messaging service, called Diet-SMS, which enables customers to pay on a per-character basis.

quotemarksright.jpg“The cost of any Diet-SMS will be only one paise per character used (100 paise= 1 rupee), thereby providing complete value to customers,” Tata Docomo said in a statement, reports Sindh Today.

The company, frontrunner in the pay-per-use business model in the mobile telephony segment, will not charge for space between words.quotesmarksleft.jpg

emily | 3:12 PM | News, Buzz | Add this this entry to your del.icio.us bookmarks. Digg This Technorati search results for this Entry
The Permanent Link to this page is: http://textually.org/textually/archives/2009/09/024425.htm
Google+ FaceBook Follow Me on Pinterest
Home | About | ArchivesCopyright © 2014