iPhone makes worldwide loss, says report

Despite the must-have hype, the Apple iPhone is a worldwide loss-leader for mobile phone companies, according to new research, reports The Guardian.

... In its research report, The Moment of Truth – a Portrait of the iPhone, Strand Consult argues that iPhone hype hides the heavy subsidies that operators have to pay to Apple, coupled with the company's replacement cycle and the revenue share it demands in some markets. This means it is not the money-spinner many assume.

Request your free copy of the report.

emily | 8:36 AM | News, Buzz |
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