September 7, 2009
Clickatell E-Commerce Case study
Clickatell's service is used by more than 22,000 customers and 8,000 business customers across the globe. Below is one example of how Clickatell has been used successfully for e-commerce.
Mama Mikes is an online store catering to Africans who live abroad. The virtual online store allows them to purchase gifts (chocolates, flowers, text books, electronics...), vouchers (food, electricity), and services (airtime, tuition) for their family, friends and loved ones based at home.
Unique or monthly payment orders can be set up online, enabling families left behind to buy groceries from local stores across Kenya and Uganda or to make phone calls. Mobile vouchers and credits are automatically loaded onto a mobile phone via SMS.
Why Clickatell?
Before using Clickatell, the company was receiving a number of orders online on a monthly basis, but had particularly high overheads when it came to informing gift recipients via phone call that they need to collect their goods. As a result the company opted to use SMS text notifications instead.
Mama Mikes selected Clickatell as their SMS provider, choosing to integrate the HTTP API product for simple integration with Clickatell's SMS gateway. Using the API, the company was able to send automated notifications at a fraction of the cost of a phone call to inform recipients in East Africa when gifts or vouchers needed to be collected.
The Results:
Greater productivity. The task of calling or sending clients SMS was moved to the web, allowing Mama Mikes' staff more time to attend to customer needs.
Throughout September, Textually will be promoting Clickatell through a series of editorial ads that will highlight some of their specific services tailored to governments, industry, retailers, social networks and individuals, helping them do business smarter and faster - not only controlling costs but driving more revenue too.
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