User-Generated Advertising Comes to the iPhone

20th Century Fox has tapped Tapulous, the company behind the most popular iPhone game, "Tap Tap Revenge," to run what it says is the first user-generated-content campaign on the Apple handset and help it target a demographic "sweet spot." Adage reports.

To plug the darkly comedic horror flick "Jennifer's Body," the campaign asks people to come up with the best visual theme for "Tap Tap Revenge" using images from the movie.

For the game's background, users can choose from a gallery of movie stills, most of which feature the film's provocative star, Megan Fox, plus a palette of colors and shapes to help fill in the rest of the game's visual canvas. The more artistically inclined can download a file containing additional movie assets.

Popular vote will decide the winner, and the finalists will be crowned a day before the contest ends on Sept. 10. Besides bragging rights, prizes include computer hardware such as a large tablet and a portable hard drive.

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emily | 8:34 AM | Cell Phone Apps and Advertising |
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