Celebs endorse products via Twitter

Former Playmate Holly Madison is also making a name for herself as an endorser of Giorgio Armani on Twitter, according to USA Today.

She and a growing number of well-known names from TV, movies, music, books and the Web are touting products to their legions of followers online. Home-improvement expert Bob Vila has tweeted/vouched for K-Mart, and reality star Kim Kardashian is representing Armani too.

Armani is paying Izea, an online marketing firm that pairs brands with celebrities, to market its brand in the land of Twitter. ... The biggest check Izea CEO Ted Murphy has written to an unnamed celebrity is $20,000 -- for one post.

emily | 8:08 AM | Twitter |
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