August 24, 2009
Digits: Auctioning an App on eBay
WSJ's Digits reports on an app auctioned off on eBay. According to it's developer, Rod Cambridge, a 41-year-old securities specialist in London, it was too much work.
Top-Tens is an app that tracks the top 10 rankings for everything from books and movies to computer viruses and online deals.
But a few weeks ago, Cambridge decided to call it quits and put up the app for auction on eBay. The problem: it was too much work.
The $1.99 app has been moderately successful with a “few thousand” downloads. It even reached No. 8 in the store’s reference category in late May and early June.
“Getting your app noticed gets harder every day,” says Cambridge, who says that he hadn’t expected the store to get so crowded when he first conceived of his idea.
On eBay, where the auction ended August 12, the last of the 7 bids reached £5,100 ($7,300) but the price didn’t meet the reserve.
Read full article.
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