NYT Starts Serving Up Intrusive Ads in Its iPhone App

Over the weekend The New York Times has started running roadblock interactive ads on its iPhone app (attached screen capture), possibly the first such by a big publisher. Rafat Ali reports on PaidContent.

Still early days on the ad, but since NYT’s one of the bigger media apps, would be interesting to get the data on interaction later down the line. The upside is this is as good a captive audience you can get in a digital medium, but risk of course is that these ads are pretty intrusive and risk irritating off some users.

emily | 7:43 AM | Cell Phone Apps and Advertising |
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