Want to know who your friends are? Ask your cellphone

You might think you are the world authority on your network of friends and acquaintances. But the cellphone in your pocket may be better at tracking your relationships than you are. New Scientist reports.

That's a finding of a five-year-long study by the Santa Fe Institute in New Mexico and MIT which opens new possibilities for social scientists, epidemiologists and other researchers who want to know how people connect and interact socially.

By looking for simple patterns in the logs of calls and times when phones were close together, the researchers found they could predict who the volunteers would identify as their friends with 95 per cent accuracy.

Read full article.

emily | 8:20 AM | SMS Studies & Research |
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