Wish upon a mobile phone

This is an unusual campaign. Spotted on brand-e.biz.

Dutch agency Marvellous has launched The Wish Factory for Google Android-powered Vodafone HTC mobile phone.

The digital platform grants people a wish about what they’d like their handset to do, and users upload their desires to a dedicated website where they’re ranked. The brand says it will work to make one of those wishes, come true.

The idea behind the campaign is to demonstrate the personal benefits of the phone’s cutting edge technology.

emily | 1:56 PM | SMS Marketing & Advertising |
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