Study: Mobile web a throwback to the '90s

Researchers at Nielsen Norman Group put people to the test to try to look up everything from movie listings to product reviews on their handsets. The conclusion: The mobile web is about as tough to navigate as traditional websites were 15 years ago.USA Today reports.

A study to be released Monday by the researchers — they’re product “usability” experts -- found that the average success rate in completing various tasks on the mobile Internet is just 59%, compared to an average success rate of 80% for websites on a regular PC.

“Observing users suffer during our … sessions reminded us of the very first usability studies we did with traditional websites in 1994," says Nielsen Norman principal Jakob Nielsen, a co-author of the study. "It was that bad.”

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emily | 11:36 AM | SMS Studies & Research |
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