July 15, 2009
Christie's Auction House get's an iPhone app
In a bid to bring art to the digital age, Christie's is rolling out a new application for the iPhone reports Reuters.
The auction house, a purveyor of fine art, jewelry, wine, decorative objects and pop culture memorabilia, will begin reaching out to a global community of Apple mobile device users with a draw never envisioned by Picasso, let alone Monet or Renoir.
Virtual versions of Christie's catalogs, with high-quality images of lots on offer, and real-time sales results lead the new app's features. It also allows users to submit objects for appraisal by Christie's specialists using the iPhone's camera function.
Apple's iPhone and iPod Touch devices will be able to zoom in on and rotate any object on offer from some 450 auctions.
Eventually the auction house hopes to add a live-bidding component.
In their own words:
Christie’s iPhone application allows you to browse over 450 auctions in over 80 categories including all areas of fine and decorative arts, jewelry, photographs, collectibles, wine, and more from the palm of your hand. With a touch of a finger, you can also review auction results and learn how to buy and sell with Christie’s.
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