NY Philharmonic to Raise Funds Via Text Message

PC Mag reports that The New York Philharmonic will introduce a new 'Mobile Giving' program at its 2009 Concerts in the Parks, which makes it the first U.S. orchestra to fund-raise using text messaging.

Audience members can send in $5 donations by SMS, which will then appear on the donor's cell phone bill. Each audience member can send up to $25 total, by way of five $5 donations, per monthly billing cycle. In addition, fans can download a Mobile Giving Widget at nyphil.org/give, which they can then add to personal Web sites or social networking pages.

emily | 8:03 AM | SMS and Charities |
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