'Death by Cell Phone' billboards placed in Florida

“Death by Cell Phone,” the National Safety Council’s new campaign to address cell phone use while driving has launched in Florida. The News-Press reports.

Sponsored by Nationwide Insurance Company and Lamar Advertising, the billboards span across 67 markets and 37 states and feature Linda, a 61-year-old wife, mother and grandmother from Oklahoma, and Joe, a 12-year-old boy from Michigan, both of whom were killed in car crashes by drivers using cell phones.

The NSC hopes the campaign will convince drivers to think twice before using cellular devices while driving. Drivers who use a cell phone are four times more likely to be in a crash and are responsible for 636,000 crashes and 2,600 deaths each year.

Over 56,000 people per day are expected to see the billboards in Florida.

emily | 3:34 PM | Cell Phones while driving/flying/sailing |
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