Microsoft’s Bing targets mobile phones

Microsoft has rolled out Bing on Verizon Wireless’ network as part of an exclusive five-year deal with the carrier to provide search and advertising services, reports m-travel.

Microsoft’s GM for mobile media Charles Johnson told Bloomberg that in the first 20 days as Verizon’s default search, Microsoft’s mobile search handled 19 million queries, 10 to 15 times the previous rate. Microsoft reportedly paid $550 and $650 million to secure the five-year exclusive deal.

emily | 3:04 PM | Ask Experts / Mobile Searches |
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