More marketers connect with consumers through mobile apps

Marketers of everything from beer to couture are dialing up mobile-device applications for their brands, reports USA Today.

Apps are fast becoming part of today's marketing mix because they can connect brands and products directly to consumers. That's also made them one of the hottest topics here this week at the ad industry's biggest annual awards competition, the Cannes Lions International Advertising Festival.

Read full article for examples of brands using apps to connect with consumers.

emily | 8:46 AM | Cell Phone Apps and Advertising |
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