Twitter Plans to Offer Shopping Advice and Easy Purchasing

Someday, when you ask your Twitter followers to recommend the most comfortable running shoe or the best digital camera, you might be able to go one step further and buy the product on the Twitter site. Bits Blog reports.

E-commerce, including links to products and turnkey payment mechanisms, is a likely revenue stream for Twitter, said Todd Chaffee, a Twitter board member and general partner at Institutional Venture Partners, which has invested in Twitter. That gives us one more hint about how Twitter will make money.

Many companies are already on Twitter, monitoring what customers say about them and offering discounts and promotions to their followers. And many people use Twitter to ask for recommendations, like which type of gadget to buy or which movie to see. Since Twitter is already becoming one of the best shopping resources, Mr. Chaffee said, why not enable people to make purchases from the site as well?

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emily | 2:36 PM | Twitter |
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