Making Millions via Twitter: @DellOutlet Surpasses $2 Million in Sales

@DellOutlet has been one of the biggest success stories amongst big companies using social media. For those unaware, @DellOutlet is a Twitter account owned by Dell that tweets out major discounts for Dell computers and products. All of the deals on @DellOutlet are Twitter-exclusive.

It has gained quite a following (620,000+ followers) and sold a lot of computers - at the end of last year, they surpassed $1 million in revenue, after about a year and a half’s worth of tweeting.

[via Mashable]

emily | 9:59 AM | Twitter |
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