June 6, 2009
Quantifying the Mobile Apps Revolution
Gravity Tank, a Chicago-based creative consulting firm, surveyed over a thousand iPhone and Android G1 users in April and May. Bits Blog reports.
Their study, called “Apps Get Real,” show the different ways in which these programs are changing the way people use their phones, spend their time and organize their lives.
Among some of the findings from the report:
-- Respondents have downloaded an average of 23.6 applications to their phone and use an average of 6.8 apps every day.
-- Nearly half (48 percent) of phone owners report shopping for apps more than once a week.
-- About the same number (49 percent) report using apps on their phone for more than 30 minutes a day.
The survey shows apps are also using up lots of people’s time — to the detriment of other technologies and types of media. Thirty-two percent said they used portable gaming devices less because of their app-enabled phones.
Other technologies and media also suffered; 31 percent said they read newspapers less; 28 percent use GPS devices less; 28 percent use their MP3 players less; and 24 percent are watching less television.than 30 minutes a day.
Read full article.
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