June 5, 2009

ColorSnap

big_icon_44005.pngPaint and coating producer Sherwin-Williams Co. has launched an incredibly useful iPhone app. MobileMarketer reports.

quotemarksright.jpg ColorSnap lets users isolate a color within any photo taken on their iPhone and get matching Sherwin-Williams paint colors along with a coordinating palette to complement their choice.

“The app not only makes it simple to determine the color, but to bring it home by easily locating one of our 3,300 stores,” said Ellen Moreau, vice president of marketing communication at Sherwin-Williams.quotesmarksleft.jpg