Telefonica trialing “idle screen” ads

According to IntoMobile, Movistar Argentina has recently launched an “idle screen” marketing service which broadcasts news and information teasers as well as advertising messages directly to the mobile phone’s idle-screens.

Telefonica Argentinean arm tested the service as part of a six-month trial which included around 5,000 customers in Mar del Plata. Results show impressive consumer uptake with 82% of users engaged with the new communication channel on the idle screen.

emily | 1:28 PM | SMS Marketing & Advertising |
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