Need to Check Your Glucose? There Will Be an App for That

According to Adage, Apple's iPhone is set to become an important, and potentially huge, marketing battleground for Big Pharma.

When Apple unveiled its 3.0 software-development kit in March, part of its presentation clearly targeted the medical industry at large and showed how pharmaceutical manufacturers might use the iPhone's new external-accessories application to do things such as hook up a blood-pressure cuff to the iPhone and take someone's pressure.

LifeScan, a Jonhson & Johnson company that makes diabetes products, introduced a prototype for an application that would allow diabetics to interface their glucometers (which track blood-sugar levels) with the iPhone.

The glucometer would measure a consumer's sugar, and the iPhone app would interpret and chart the results, calculate sugar intake during meals, and allow the user to better adjust his or her diabetes medications and diet accordingly.

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emily | 9:18 PM | Cell Phone Apps Related Articles |
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