Hachette's Bestselling Promotional iPhone App

An iPhone app, Whats Your Sex Appeal, promoting Hachette Book Group's "The Man's Book: The Essential Guide for the Modern Man" has nabbed the second place spot in the overall free-apps category in the Apple App Store.

The company built the "Urinal Test"--an iPhone game that tests one's ability to navigate a crowded bathroom--as a promotional tool for the male-centered handbook by Thomas Fink. The App debuted on April 16, and has earned a coveted spot on the App Store homepage.

[via mediabistro]

emily | 7:25 PM | Cell Phone Apps and Advertising |
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