SMS Is the Key To Social Network Revenues

Even during tough economic times, the mobile social networking phenomenon is here to stay. People want to stay connected and in touch while on the go, and the addition of text messaging to social networks makes it possible anywhere, anytime. 160characters.org.

... "As Twitter bursts into the mainstream, the social networking phenomenon continues to astound Wall Street ­ billions of people engaged, yet little monetization. People won't pay for services to connect with peers, but companies are highly interested in reaching these people in new ways. Growing three times faster than the overall rate of Internet growth, social networking applications stand to attract many customers as they connect and interact with friends, family and business associates around the globe.

Read within minutes, text messages can reach millions instantly. Research has shown, SMS is surpassing voice as the preferred way to communicate ­ it's quick, easy, direct. As social sites continue experiencing phenomenal growth ­ they are introducing mobile advertising and location-aware services via SMS," said Pieter de Villiers, CEO of Clickatell.

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emily | 11:33 PM | |
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