'Entourage' Star's iPhone App

According to Forbes, Entourage's Adrian Grenier is planning to launch an eco-themed app for Apple's iPhone and Google's Android mobile platform this fall.

The effort marks another foray into celebrity-backed mobile applications. Recently, Actor Greg Grunberg (who plays mind reader Matt Parkman on Heroes) launched an iPhone/iPod touch app called yowza!! allowing you to find coupons for stores where you live.

Grenier isn't coding the app himself. Big in Japan, a Dallas, Texas-based firm that created the popular shopping comparison app ShopSavvy, is providing most of the development and design work. The new app, called ecohero, will incorporate ShopSavvy's barcode-scanning technology to help consumers weigh products' environmental and health impact.

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emily | 2:28 PM | Cell Phone Apps Related Articles |
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