How Advertisers Can Stand Out In Apple's App Store

The iPhone has invigorated the mobile gaming market, now it looks as it might do the same for mobile advertising. According to a lengthy feature in the WSJ.com, industry pundits are predicting that the iPhone could help boost overall mobile ad spending this year to as much as $200 million, twice as much as last year's figure of $100 million.

Read full article in The Washington Post.

emily | 12:52 PM | Cell Phone Apps and Advertising |
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