IPhone Gets Bigger as Ad Medium

Madison Avenue is plowing more resources into a new marketing medium: Apple's iPhone. The Wall Street Journal reports.

... At the most basic, marketers are taking advantage of the iPhone's advanced video and screen capabilities by creating streaming video ads. But some are taking things further by offering ads disguised as apps. The latter allow users to do such things as play games or manipulate images by touching the phone's screen.

... Advertising on the iPhone has its challenges. An app has to stand out among the tens of thousands available at the App Store.

To minimize the risk and cost of iPhone advertising, at least one marketing company is now buying existing iPhone applications and revamping them with clients' brands.

Read full article.

emily | 9:34 AM | Cell Phone Apps and Advertising |
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