May 12, 2009
To App Or Not To App: A Report Offers Guidance
With marketers caught up in the iPhone app frenzy, a new report aims to help companies take a step back and soberly assess whether to hawk their own branded mobile wares on App Store shelves. MediaPost reports.
Asking "Is An iPhone App Right For You?" the study from Forrester Research acknowledges the popularity of the iPhone and Apple's App Store.
Among the initial considerations is cost: Forrester estimates that mobile apps range from $20,000 at the low end to $150,000 for more sophisticated ones. Since most marketers don't have the in-house resources to build apps, the report suggests turning to experienced mobile app developers.
And with more than 35,000 apps now available through the App Store, Forrester analyst Neil Strother also reminds marketers to factor in a media budget to promote their wares -- "or risk getting lost in the sea of applications that is the App Store."
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