Should Apple Be Arbiter of Taste for iPhone Apps?

Yeah, they have an app for that. But should they? asks AdAge.

That's a question beginning to seriously plague iTunes, which offers more than 35,000 mobile games, utilities and entertainment applications from third-party publishers that generate $1 million in average daily revenue for Apple.

Apple finds itself wrestling with some of the same issues that confront other truly "mass" marketers, such as whether it needs to be an arbiter, or some might say censor, of what content it makes available. Should it refuse to carry certain apps that might offend as does, say, Walmart, which won't sell albums with lewd lyrics? Or does such behavior smack too much of Big Brother?

Read full article.

emily | 7:55 AM | Cell Phone Apps Related Articles |
The Permanent Link to this page is: http://www.textually.org/textually/archives/2009/05/023532.htm

Tweet