Prom Gone Mobile

Davids Bridal has gone mobile with the launch of David's Bridal Prom Mobile allowing girls to access the latest fashions for prom on their mobile phones.

The campaign includes SMS promotions, a mobile site with a click-through slideshow of the retailer's latest fashions, a store finder and send-to-friend capabilities.

Teenagers- or anyone for that matter- can text the keyword "PROM" to 74362 to get content on their cell phones, vote for their favorite dress styles, and get special targeted promotions leading up to the big day. They can also browse styles at the new mobile website, http://m.davidsprom.com.

Press release.

emily | 8:21 PM | New SMS Services |
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