Twitter users don't stick around

More than 60 per cent of Twitter users stop using the micro-blogging service a month after joining, according to Nielsen Online research, reports Reuters.

... "Let there be no doubt: Twitter has grown exponentially in the past few months with no small thanks to celebrity exposure,'' he said in a reference to new users such as US talk show host Oprah Winfrey and promoters such as actor Ashton Kutcher.

"People are signing up in droves, and Twitter's unique audience is up over 100 per cent in March,'' David Martin, Nielsen Online's vice president for primary research said.

"But despite the hockey-stick growth chart, Twitter faces an uphill battle in making sure these flocks of new users are enticed to return to the nest,'' he said.

... Martin said that when Facebook and MySpace were emerging networks like Twitter their retention rates were twice as high and they now have retention rates of nearly 70 per cent.

emily | 8:41 AM | |
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