What’s Your iPhone App Attention Span?

Greystripe, an ad network for mobile applications and games, has a new report showing how consumers are using free iPhone applications. WSJ Digits reports.

Among the interesting findings:

-- People use free apps an average of 20 times before getting bored and looking for something else.

-- The average time they spend using/playing with the apps is 9.6 minutes.

-- So-called “tailgate” ads, which are short flash videos or games users interact with before an app launches, are keeping people’s attention for about 22 seconds — a positive development in the fledgling mobile ad space.

emily | 6:11 PM | Cell Phone Apps Random Stats, Cell Phone Apps Related Articles |
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