Heidi Klum cell phone fashionista for LG Eelectronics

LG Electronics has partnered with Heidi Klum to promote their handsets, reports MediaPost News.

The promotion is tied to LG's Rumor2 handset, for which users can design personalized back plates. The company has enlisted Klum as its "Ambassador of Style" and is making available five back plates that she designed for the phone.

To highlight Klum's designs -- and consumers' ability to create their own designs -- LG has created a print advertising campaign that depicts Klum painted in butterflies, just like one of her back plate designs. The ad will appear in weekly magazines as well as fashion monthlies. The company has also created an online banner ad of the same image.

emily | 7:48 AM | Cell Phone Fashion |
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